Updates - The Coffee Bean and Tea Leaf Holiday Campaign to Benefit The Help Group

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The Coffee Bean & Tea Leaf® will continue its over a decade-long holiday tradition of raising money to benefit the children of The Help Group, throughout the holiday season by donating $1 of proceeds from the purchase of Holiday Blend Coffee or Winter Dream Tea® in participating locations in California. Beginning Friday, November 27– Monday, December 28, customers can “Deck the Walls” and decorate local store locations with personalized holiday decals by donating $1 to The Help Group.

Additionally, on Thursday, November 5 from 2 – 6 pm, customers can sip and sample any small (12 oz.) Cookie Butter Latte, Cookie Butter Ice Blended®, Winter Dream Tea® Latte, or Peppermint Hot Chocolate, for only $2, with $1 from each purchase donated directly to The Help Group.

“This is a wonderful tradition of holiday giving,” said Help Group President & CEO Dr. Barbara Firestone. ”We are so grateful to The Coffee Bean & Tea Leaf® for its ongoing generous support of the children of The Help Group. We invite all of our friends to stop by their local Coffee Bean this Thursday, and throughout the holiday season for a great cup of holiday coffee or tea.”

About The Help Group
Founded in 1975, The Help Group is the largest, most innovative and comprehensive nonprofit of its kind in the United State serving children, adolescents and young adults with special needs related to autism spectrum disorder, learning disabilities, ADHD, developmental delays, abuse, and emotional problems. Continuing the decade long tradition each holiday season, The Coffee Bean & Tea Leaf® will donate $1 to The Help Group for every pound of Holiday Blend Coffee or 20-count Winter Dream Tea® tin sold. Additionally, the specialty coffee and tea retailer partners with The Help Group for the “Deck the Walls” program in which customers are invited to purchase stickers, add their name, and place them on the walls of stores with all proceeds benefiting The Help Group. To learn more please visit www.thehelpgroup.org.

About The Coffee Bean & Tea Leaf®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For more than 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® drink. The company has grown to be an international icon and currently has more than 1,000 stores in close to 30 countries. Please visit CoffeeBean for more information.