Howard Tenenbaum is the President of Keyes Motors Inc., bringing over 45 years of experience in the automotive industry. He has been with Keyes for more than 30 years and has played a crucial role in expanding the company into one of the largest privately held auto groups in the United States. Today, the Keyes Automotive Group represents multiple manufacturers and operates dealerships across Southern California, Las Vegas, and Denver.

A recognized leader in the industry, Howard serves as the President of the Greater Los Angeles New Car Dealers Association and is actively involved in advocacy efforts to support auto retailers.

Beyond his professional achievements, Howard is deeply committed to philanthropy. He has served on the Board of Directors of the Geffen Playhouse, including a term as Chairman, where he has been an ardent champion for the arts and community engagement. For over 20 years, he has been a steadfast supporter of The Help Group, a nonprofit dedicated to supporting those with autism, learning differences, ADHD, and other developmental and mental health challenges. As the organization's long term Vice Chair, Howard has been instrumental in expanding its reach and impact, helping to create brighter futures for the individuals and families it serves.

Originally from Denver, Colorado, Howard attended the University of Colorado, Boulder. A devoted sports fan, he passionately follows the Denver Broncos, Los Angeles Lakers, and Las Vegas Golden Knights. In addition to his love for sports, he is an avid patron of the arts and a Tony Award-winning producer.

Howard divides his time between Hidden Hills, California, and Las Vegas. He is married to Jodi and is a proud father of four children: Jeffrey, Michael, Josh, and Ella.